Instead of canvassing their sources by hand, in person, they built up an army of teenagers that constantly feeds them information online. They estimate that they have 20,000 contacts, with the number expanding 500 to 1,000 a month...The Look-Look kids - they're known as "field correspondents" - wander the cultural landscape with digital cameras...uploading images from parties and concerts and sporting events...Because these kids are permanently wired to the mother ship, Gordon and Lee can ping them at will with specific requests from clients. When Calvin Klein came to them with a list of possible names for a new fragrance targeted at young men, Look-Look could quickly run the list past 10,000 or so teenage eyeballs.
How Snow Crash. Or Interface. Or something. It's like I can quit reading science fiction and just read Time Magazine.
